Planned Furniture Promotions, Inc. (PFP) announced the addition of retail furniture veteran JR Diffee, the long-time President of Colony House Furniture, an upscale furniture showroom in Arlington, Virginia.
JR joins PFP as its High End Event Consultant and will advise upscale retailers on how to use high-impact events to rejuvenate or reinvent their retail sales strategies.
Under JR’s stewardship, Colony House was widely recognized as one of the finest design-oriented retailers on the East Coast, as well as a company that consistently ranked among the top dealers of lines like Baker, Henredon and Hickory Chair. With an education and vast work experience in sales, marketing and insurance, JR joined his family’s business in 1985 and was appointed its president in 1991. JR successfully led the company in that role until last year when an offer was made on the company’s real estate. JR selected PFP—the leading specialist in high-impact, promotional furniture sales events—to conduct Colony Houses’ highly successful store closing sale.
After working with JR at the store closing sale, PFP’s team was highly impressed with his management and sales experience as well as his business and strategic acumen, and immediately asked him to join its team. “The high-end retailers have been some of the hardest hit by the economic downturn and many are in need of financial assistance,” said Tom Liddell, senior vice president, PFP. “We’ve successfully assisted many of the nation’s most well-known high-end retailers. JR has an intimate knowledge of their concerns and needs and will certainly be a huge asset in working with these clients”, Liddell added
JR is currently on the Board of Directors for the Arlington County Chamber of Commerce and is involved in the Leadership Arlington organization. He enjoys hiking, cycling and playing golf, and is a member of Congressional Country Club. JR is married and has four children.
PFP is a leading specialist in conducting high impact, promotional furniture retail sales. The company is responsible for developing and executing record-breaking premium store events for independent retailers including; Sussan’s in the Houston area, Bruno’s in Oklahoma City, Kornmeyers in Baton Rouge, Liberty in Jacksonville, Mastercraft Interiors in MD & VA, Homestead House in CA, Hitchcock Chair in CT along with others, such as Porter’s in Racine and Gabbert’s events in Texas. They’ve also handled many of the major-chain furniture liquidation sales in the U.S., including those for Wickes, Huffman Koos, Rhodes, Rosa’s and recently with RoomStore’s Texas outlets.
To learn more about Planned Furniture Promotions, please visit www.pfpromotions.com
